Student Votes Matter
Major Project- Web and Social Media Campaign
Student Votes Matter is a multimedia campaign to get more students and young people to register to vote and participate in elections. The primary focus is educating people on voting using concise and clear information on the web and social media platforms. We are utilising social media to advertise and reach more of our target audience.
The Problem
More Students Need to Vote
One third of young people of voting age in the United Kingdom are not registered to vote. This is a problem because it means the voices of the youth are not being heard. In contrast almost all people over the age of 65 are registered to vote which means that they could end up determining the shape of the country for future generations. The current push for people to register to vote is too general and does not focus in on the lack of the young voters. This approach clearly is not working since millions of young people still are not registered to vote.
My Solution
Social Media and Web Campaign
My solution to this was a multifaceted campaign utilising the power of social media combined with a website and some personalisation techniques to try and entice people to register to vote. The core component of the campaign is user engagement as we want to get as many students possible engaging with the campaign and sharing the message. Many aspects of the solution such as social media posts, social media filters, live statistics and personalised data are all focused on interaction with users and the positive effect that will have on the campaign. Having people interact and share our message will help us reach more students as students tend to be connect with other students.
Branding
Logo and Identity
The branding and logo of Student Votes Matter had to represent the core values of the campaign. This meant it needed to be bold, clear, and easy to understand. The basis of the branding was rooted in the need for it to be extremely versatile and easy to understand. The colours for the brand were developed with the same necessity for versatility as everything else.
Typography
Futura Typeface
Student Votes Matter is a bold campaign to try and educate students and encourage them to register to vote. The typography needed to fit in with this part of the brand so it would always be bold and stand out. The typeface chosen was Futura because it is an extremely versatile font which can be used to stand out with big bold lettering and to create bodies of text with lighter weights. The main weight of font used throughout the brand is Bold as this makes up the logo and the standout parts of all the design materials. Futura Bold represents Student Votes Matter as it is clear, bold, and brave and gets the message across very clearly. This all fit with core values of the campaign so it was a perfect choice throughout all of the design materials. This font and its various weights make the campaign very consistent across all platforms and materials.